If a website wants to be a brand, it's not that you have a unique brand name. When you start to build it, 哈尔滨营销型网站,哈尔滨网络营销外包nobody knows about your website, let alone your brand promotion.
All of the best ways is to do this site SEO ranking, through the optimization of search engines to make their website brand, such as their website has multiple keywords to participate in ranking, 哈尔滨营销型网站,哈尔滨网络营销外包by constantly optimizing their website, and then in time will let their website traffic soar, so that everyone knows. Own website brand;
But although this method is the best, but also the longest, the threshold is the highest, so many people are not willing to use this way to operate.
First of all, about the importance of brand promotion, in search engines, we all know that there is a weight problem, high weight, on behalf of the strength of your website is better, but also in search engines there is a reputation ranking, that is, if you are a big brand, such as Beijing.哈尔滨营销型网站,哈尔滨网络营销外包 If you search for a Nike product, the first one will be the product introduction page on their official website, and then you will rank other small websites or malls.
Why is it so? In fact, it is a question of credibility. The credibility and quality of big brands are better. If even they have problems, then consumers will only complain about these businesses. As a search engine, Baidu's responsibility is almost gone.
So this is also a very important strategy for search engines; conversely, if the search results are spam sites, and then provide some fake and inferior products, then consumers may only complain about Baidu;
Another big example is the Wei Zexi incident in the past few years, which is a good proof that Baidu does not do medical treatment, 哈尔滨营销型网站,哈尔滨网络营销外包but he gives these hospitals a payment channel to advertise, so the result indirectly delays his treatment time, so it is indirectly killing him; in fact, I guess everyone in this matter. I don't remember which hospital this hospital is, but we all think Baidu killed Wei Zexi.
Many people think that promotion must build their own website before they can come out to promote, 哈尔滨营销型网站,哈尔滨网络营销外包in fact, this is wrong, to know that network promotion is a very long process, with more or less money is irrelevant, here need time precipitation, traffic is accumulated bit by bit, but time does not wait for people, I It's impossible for us to wait for the website to be built before considering promotion.
Some people think that they have nothing, so how to promote it?
The purpose of promotion is to make a deal, and to make money. In fact, in many cases, the simplest method is a good one.
For example, the above mode of operation, this is the so-called website without its own people, that is, directly on Wechat sales, such people do not send any posts, the same can be obtained through search engine promotion methods;
As shown in the figure, by brushing the Baidu Index, you can leave your own advertisements well, and trade directly with Wechat, which is effective and fast.
It is also a good way to use the same tactics to promote oneself on the website.哈尔滨营销型网站,哈尔滨网络营销外包 For example, the picture above is to brush down the drop-down box. Then there will be some brand words here. This tactic is mainly to promote one's own site brand. Although this word was first brushed out, but only if someone searches like this later. So click in, even if it's a real visit, then the word will gradually become a common search term.
The way to brush down the drop-down box is very effective, and the price is relatively cheap. Generally,哈尔滨营销型网站,哈尔滨网络营销外包 this service can be found on some webmaster platforms. Because Baidu will come in and update the data, the index of these brushes will fall down after a period of time, so it needs to be re-brushed. Fortunately, the price here is acceptable.